Most sales resume advice is about tools. The postings are mostly about method.
52 companies · collected 2026-09-09 · method and limits below
We pulled every open posting from 52 companies' public Greenhouse job boards, kept the 921 whose title names an account executive or sales representative role, and counted how many mention each of 44 terms at least once.
The number beside each term is the share of postings that mention it — not how often it appears. A posting that says “quota” nine times counts once, the same as one that says it in passing.
At 921 postings the 95% margin of error is roughly ±3 points on a mid-range figure, so treat the ordering as meaningful and small gaps as noise.
Share of the 921 postings that mention each term.
01enterprise
70.9% (653)
02pipeline
65.5% (603)
03prospecting
53.9% (496)
04SaaS
49.6% (457)
05quota
47.6% (438)
06forecasting
44.2% (407)
07negotiation
44% (405)
08C-level / executive engagement
37% (341)
09MEDDIC / MEDDPICC
33.8% (311)
10outbound
29.5% (272)
11Salesforce
29.2% (269)
12public sector / SLED
27.3% (251)
13closing deals
23% (212)
14channel / partner
21.5% (198)
15net new logos
17.6% (162)
16CRM (generic)
15% (138)
17Force Management / Command of the Message
14.9% (137)
18territory planning
14.7% (135)
19mid-market
13.5% (124)
20value selling
12.9% (119)
A methodology is named more often than the CRM. MEDDIC or MEDDPICC appears in 33.8% of these postings, against 29.2% for Salesforce. It is also about 3 times as common as Challenger (10%) and well ahead of SPIN (5.6%) and Sandler (2.1%). If you carry one framework on your resume, the corpus says which one.
The rest of the sales stack barely registers. Outside Salesforce and a generic mention of “CRM” (15%), no named tool clears 4.7% — Sales Navigator 4.7%, Clari 3.6%, ZoomInfo 3.5%, Gong 1.4%, Salesloft 0.9%, HubSpot 0.8%. Candidates list their stack in detail; employers mostly do not ask for it.
BANT appears in 0 of the 921 postings. The qualification framework taught in most entry-level sales training is named by nobody here. “Win rate” fares little better at 1 posting.
What employers do lead with is the motion. Pipeline (65.5%), prospecting (53.9%), quota (47.6%), forecasting (44.2%) and negotiation (44%) all outrank every tool and every methodology. Executive engagement — selling to C-level — is in 37%.
Check your resume with the free ATS resume checker to see which of these terms it already uses, and which the posting you are applying to expects.
The methodology finding is real for this corpus and narrow beyond it. These are 52 technology companies hiring through one ATS vendor, overwhelmingly SaaS — 49.6% of the postings say so outright. MEDDIC was built for exactly that kind of complex, multi-stakeholder enterprise software sale, so its dominance here is close to a definition.
Sales outside technology is absent from this sample. Medical device, industrial, financial services, advertising, real estate and channel-led distribution sales are not represented, and those are the markets where BANT, Sandler and consultative frameworks remain in active use. A reading of “BANT is dead” taken from this page into a non-tech interview would be wrong and would sound it.
The safe use of this data is the narrow one: if you are applying to SaaS account executive roles, MEDDIC is the framework those postings name most.
| Term | Postings | Share | ±95% |
|---|---|---|---|
| prospecting | 496 | 53.9% | ±3.2 |
| negotiation | 405 | 44% | ±3.2 |
| C-level / executive engagement | 341 | 37% | ±3.1 |
| outbound | 272 | 29.5% | ±2.9 |
| closing deals | 212 | 23% | ±2.7 |
| channel / partner | 198 | 21.5% | ±2.7 |
| territory planning | 135 | 14.7% | ±2.3 |
| multithreading | 110 | 11.9% | ±2.1 |
| upsell / cross-sell | 109 | 11.8% | ±2.1 |
| cold calling / outbound | 46 | 5% | ±1.4 |
| land and expand | 46 | 5% | ±1.4 |
| discovery calls | 19 | 2.1% | ±0.9 |
| RFP | 14 | 1.5% | ±0.8 |
| Term | Postings | Share | ±95% |
|---|---|---|---|
| pipeline | 603 | 65.5% | ±3.1 |
| quota | 438 | 47.6% | ±3.2 |
| forecasting | 407 | 44.2% | ±3.2 |
| net new logos | 162 | 17.6% | ±2.5 |
| quota attainment | 78 | 8.5% | ±1.8 |
| bookings | 73 | 7.9% | ±1.7 |
| ARR | 39 | 4.2% | ±1.3 |
| ACV | 29 | 3.1% | ±1.1 |
| President's Club | 15 | 1.6% | ±0.8 |
| win rate | 1 | 0.1% | ±0.2 |
| Term | Postings | Share | ±95% |
|---|---|---|---|
| MEDDIC / MEDDPICC | 311 | 33.8% | ±3.1 |
| Force Management / Command of the Message | 137 | 14.9% | ±2.3 |
| value selling | 119 | 12.9% | ±2.2 |
| Challenger | 92 | 10% | ±1.9 |
| SPIN | 52 | 5.6% | ±1.5 |
| solution selling | 30 | 3.3% | ±1.2 |
| Sandler | 19 | 2.1% | ±0.9 |
| BANT | 0 | 0% | ±0 |
| Term | Postings | Share | ±95% |
|---|---|---|---|
| Salesforce | 269 | 29.2% | ±2.9 |
| CRM (generic) | 138 | 15% | ±2.3 |
| LinkedIn Sales Navigator | 43 | 4.7% | ±1.4 |
| Clari | 33 | 3.6% | ±1.2 |
| ZoomInfo | 32 | 3.5% | ±1.2 |
| Gong | 13 | 1.4% | ±0.8 |
| Salesloft | 8 | 0.9% | ±0.6 |
| HubSpot | 7 | 0.8% | ±0.6 |
| Term | Postings | Share | ±95% |
|---|---|---|---|
| enterprise | 653 | 70.9% | ±2.9 |
| SaaS | 457 | 49.6% | ±3.2 |
| public sector / SLED | 251 | 27.3% | ±2.9 |
| mid-market | 124 | 13.5% | ±2.2 |
| SMB | 44 | 4.8% | ±1.4 |
Source. The Greenhouse job board API, which companies expose so their listings can be embedded on their own sites. No scraping and no private data. Any figure here can be re-derived from that endpoint; the collector and analyzer are in the repository.
Selection. Matched on the title alone, requiring “account executive” or “sales representative.” Leadership and pre-sales titles are excluded — manager, director, VP, head of, sales engineer — so the sample is individual-contributor closers, whose postings ask for different things than a sales manager's would. “Enterprise sales” was deliberately not used as a match: it added postings that were almost entirely sales engineers, managers and directors, while “Enterprise Account Executive” is already caught by the primary pattern.
Deduplication. The same role posted to several offices returns several near-identical records. Postings were deduped on company, normalized title and content length — the same rule used across every study in this series.
Counting. Document frequency: the share of postings mentioning a term at least once. Three terms are matched narrowly because the bare word was materially dirty. “Closing” drops from 57.7% to 23% once a deal object is required, since “closing date” and “closing the loop” are not the sales stage. “New logos” drops from 30.0% to 17.6% when narrowed to “net new logos.” “Discovery” drops from 23.0% to 2.1% when it must be a discovery call, meeting or process.
Terms we could not measure honestly, and left out. Outreach, the sales engagement platform, is unmeasurable by regex here: 13.6% of postings contain the word but only about 6% survive a case-sensitive match, and the remainder is generic “customer outreach.” Sentence-initial capitals make case no help either. Apollo was dropped because Apollo GraphQL appears in this corpus, and Chorus because it reached 0.4%. A figure that cannot be trusted is worse than a missing row.
Limits worth stating. These are 52 mostly US technology companies hiring through one ATS vendor. They are not a random sample of sales jobs, and the mix skews to well-funded SaaS product companies. Terms outside the 44-term list are not counted, so absence here is not evidence of absence in the market. It is a snapshot of open roles on 2026-09-09, not a trend.
adyen · affirm · airtable · anaplan · anthropic · applovin · asana · billtrust · braze · brex · carta · checkr · cloudflare · databricks · datadog · dropbox · elastic · faire · figma · fivetran · flexport · gitlab · gusto · gympass · hellofresh · impact · intercom · justworks · klaviyo · lattice · launchdarkly · lyft · melio · mixpanel · mongodb · newrelic · okta · pagerduty · pendo · postman · pushpay · samsara · smartsheet · stripe · tide · tripadvisor · twilio · udemy · vercel · verkada · webflow · zscaler
Paste your resume and a specific job posting — the checker names the terms that posting uses and yours does not.
Check My Resume →Or read the account executive keyword guide · the same study for software engineers · the accounting version · the security study · the marketing study